The Logos
Any creative process starts with a brief - a clear description of what is required and who the target audience is. For the purposes of this exhibition, local designers have used the brand definition work conducted by Corporate Edge on behalf of the States of Jersey as a brief. This work has been generally well received up to the point where the ’Life enriching’ strapline and golden bird logo were developed. It is these elements that are responsible for the recent controversy. It is these elements that are the focus of this exhibition.